Strategy & UX

Effective communication requires excellent strategy and user experience design. It is the medium between the content and purpose of a website and its target market.

User Experience

Working closely with our clients, we use strategic information on their target audience to create an engaging platform that enhances the overall user experience. From the way that information is delivered on each page, through to layout and navigation, we are always looking from the user’s perspective in order to build an easy-to-use interface that flows between content. Our aim is not only to increase engagement and conversions, but to deliver a high rate of time-on-site for new and existing users.

Strategy

Most existing websites and businesses are competing in an evolving marketplace. As the goalposts move, those businesses need to adapt in order to generate the most valuable forms of engagement, in line with their core values. We create measurable targets that track the evolution of a website in terms of its user experience.

Consumer behaviour is changing at a fast pace. As an example, eCommerce users are becoming less patient, spending less time on each page and looking for the fastest result possible. That could mean wanting to book a hotel room in as few steps as possible, or being able to order photo prints online faster than they can print them at home. The slickest and most efficient sites win customers back time and time again.


For more information on any of our services, including a free quote, please call us on +44 (0) 20 8144 0915 or email hello@nordiccreative.co.uk