Working closely with our clients, we use information on the target audience to create an engaging platform that enhances the overall user experience. From how information is delivered, to the navigation and page layouts we look from the perspective of the user to build a easy to use interface that flows between content. The aim is not only to increase engagement and conversions, but to deliver a high time-on-site for new and existing viewers.
For existing websites and businesses, in an evolving marketplace we create measurable targets to take a website from point A to point B in terms of it’s user experience. As the goalposts change, businesses need to adapt to generate the most valuable forms of engagement that align with it’s core values.
A good example is how quickly consumer behaviour is changing, in eCommerce users are becoming less patient, spending less time on each page and looking for the fastest result possible. Whether that’s moving through a hotel booking in the least amount of steps possible, or ordering photo prints online, the slickest and most efficient sites win customers back time and time again.