SEO
A great website needs to be seen. The way in which a website is developed has an important influence on how the major search engines (including Google) index and rank its content.
The Search Engine Optimisation we offer is called ‘On-Site’ SEO. This is a type of analysis and development which ensures that the content of a website is easily readable by the robots that crawl, index and rank web pages across the internet. These factors include:
- H1, H2 & H3 headers
- ALT text (for all media content)
- Titles and descriptions (for all posts and pages)
- Meta information (for all posts and pages)
- Researched keywords
- XML Sitemap (linked with Google Webmaster Tools)
- RSS Feeds
- Google Analytics
- W3C Validated Code
- Page cache (with minify)
- A lightweight framework
- Robots.txt
- 404 page & reporting
- Rich snippets
- 301 redirects (from the current site)
- SSL certificate (if required)
While these single factors are important, the overall build of a website can also have an impact on its ranking. Google has started to take site speed very seriously, both on mobile and desktop. Our lightweight framework contains a series of systems that have been designed to guarantee prompt load times, further increasing page value.
Our packages vary, depending on the type of website. For new builds, we include a high level of on-site SEO from the start. For existing websites, we offer an optimisation package that includes a full analysis of the existing framework. Changes and improvements can then be implemented as required.
