SEO
A great website needs to be seen, and the way a website is developed has an important influence on how the major search engines (including Google) index and rank it’s content.
The Search Engine Optimisation we offer is called ‘On-Site’ SEO. This is a type of analysis and development that ensures the content of a website is easily readable by the robots that crawl, index and rank web pages across the internet, these factors include:
- H1, H2 & H3 headers
- ALT text on all media content
- Titles and descriptions (for all posts and pages)
- Meta information (for all posts and pages)
- Researched keywords
- XML Sitemap (linked with Google Webmaster Tools)
- RSS Feeds
- Google Analytics
- W3C Validated Code
- Page cache with minify
- A lightweight framework
- Robots.txt
- 404 page & reporting
- Rich snippets
- 301 redirects from the current site
- SSL certificate if required
Whilst single factors are important, the complete build of a website can also have an impact on it’s ranking. Google has started to take site speed very seriously, both on mobile and desktop, and our lightweight framework contains a series of systems that ensure prompt load times further increasing page value.
The package we offer varies depending on the type of website we are working with. For new builds, we include a high level of on-site SEO right out of the box, and for existing websites we offer a optimisation package where we analyse the current framework and make changes are required.
