It’s become widely accepted that in the not too distant future a higher number of users will be accessing the internet from mobile devices then a traditional Mac or PC platform. With analysis of the compound annual growth rates, mobile website access is set to overtake Mac or PC platforms as early as 2013.
With lower resolutions and viewing areas, as well as slower 3g connections, traditional websites are often slow to load, difficult to read or navigate on a mobile platform. Nordic Creative build Mobile Websites that load only when they detect access from a mobile device. The advantage of this is uncompromising design and usability whether your user is accessing from Mac, PC or any Mobile Device.
“Unlike desktop and laptop users, who multitask between work, play and casual research, mobile users are focused. Smartphone users are transaction-oriented. Then account for the newest users in the mobile camp — those equipped with tablets. They’re focused on a broader experience. Smartphone users don’t want to be overloaded by content. Usually they have an objective, and will move on quickly after it’s completed. If they pull up a restaurant site, for instance, chances are they want to make a reservation, find the contact information or take a quick look at the menu.” – mashable.com