Walking through a reception area late last night, this article caught my eye with the dramatic heading of ‘Why your Web Designer is Destroying your Business’, quite a bold generalization, and a little unfair I thought. A quick read revealed its surprise author, Chris Cardell, a well respected internet marketing strategist… worth a read.
Beyond this dramatic title, there are actually some important considerations that do seem to be commonly overlooked by many Website Designers, and their clients.
A website is much like a store font on the high street, except, without the correct procedures it’s a very empty high street, it is so important to remember where your prospective clients may be looking for your products and services, and how these referrals get them to your ‘store front’; Google search, listings as ‘sponsored results’, Facebook, well-placed adverts on relevant information sites are just some of the thousands of routes that can be explored to your website. Rather worryingly, some Web Design firms do leave these omitted from their projects, completing only the ‘store front’ and often leaving their client in the dark.
This practice of omitting basic visibility, in my opinion, is madness for both the client and the service provider. As a Web Design company, we really want to see your business succeed, aside from the moral objective, not only does your success add value to our portfolio, a successful client offers potential repeat business and often recommendation among their peers. Most importantly, a successful website usually goes hand in hand with high levels of traffic, it’s an advertising banner for the company with thousands of potential clients all looking through a website that we have created.
The bottom line; ask questions, make demands, and make sure your web designer cares about your company – here at Nordic Creative, we most certainly do.
Featured on our portfolio this week, we have recently completed a new Website and Facebook Page for the UK Rock Band ‘District Myths‘ in preparation for the launch of their debut album.
Functions on this site include; Twitter, Bands In Town and YouTube API integration, creating a dynamic and engaging array of content. Both the website and the Facebook page are incredibly social, encouraging users to ‘like’ the bands page in exchange for a free single download, click here to see it in action.
Furthermore, we continue to provide our Online Advertising service to promote the website, and the sale of the album. So far, just over a month in, our campaigns have increased engagement and following of the band by over 300% as a result of almost half a million online impressions, click here to read band member Adam Williams response and review of our services.
We were recently commissioned by the Health and Well-being consultants Windhorse Perspectives to design and build a website complete with an events management system and to also develop their existing logo.
Business partner and owner Kate Dawson writes the following about the services provided by Nordic Creative: “We had an excellent service from Nordic Creative and the price was good. We were very happy with both the process and our end product.
We felt Nordic Creative listened to, and understood, what we were saying and were patient when we changed our minds – which felt very important. The time scales were always clear, work was turned around quickly and always within the time stated. We would certainly recommend this service to others.”
For more information, or to contact Windhorse Perspectives in regards to Business Consultancy and Training please visit them online at www.windhorseperspectives.co.uk
We have just launched our new website (www.nordiccreative.co.uk). We will be running tests, and developing its functionality improving many aspects including styling and content over the coming weeks.
If we are experiencing any problems using the website, or have any feedback for its development, please do contact us: email@example.com